Google’s Page Rank Now Obsolete?

In search engine optimisation we have been striving to increase our page rankings.  We work hard to choose the right keywords, images, videos, etc. to get the traffic we need to get a better page rank.  However, Google announced they are changing things around to provide better results to the searcher.  Internet users can see pages that have been indexed that day, that week, or that month.  They can narrow their results for local businesses over the entire internet.  Google can even remember what searchers prefer, thus getting results tailored to them.  Two new programmes for users have been created.  One is the Wonder Wheel which tracks keywords.  It is a flash animation programme.  The second is called Timeline, which shows a history of keywords.  While these are for the internet user, i.e. the consumer there is a definite impact on SEO.

Your rankings are now going to be based on the type of searches the internet user does.  So you can’t tell a client that you are in ranking position X because the next day it could be completely different depending on what Google is highlighting that day. There is one good thing about these changes.  Internet users are able to search for sites that they want whether they want more text or more images.  For sites that have a lot of images they tend to get better rankings over text, since most users want to see images.  This can help you get a better rank. 

Rank tracking is still going to be important, but there are differences.  The trends are going to set what happens with your page.  While you still have a position like 11 or even 8 that is determined by the new options in Google.  The only difference is that you are unable to base your position solely on the rank.  It is not as reliable as the past and it will never be as reliable. 

Instead what you have to look for when you create a site is how you can be within the current trends.  As with anything businesses are typically the people to set trends.  Companies come out with popular items the consumer wants, marketing it so well that it becomes an instant buy for consumers.  So, with SEO and marketing you can help set the trend that will have your site on the top rankings and your competition envying you.